Users will soon have a new feature that permits them to cut down on the amount of AI-created videos appearing in their streams. This initiative comes as the platform revealed that it now features in excess of 1 billion AI videos.
Trial and Implementation
The update is being tested over the following weeks before a global release. This advancement coincides with a increase in AI content, spurred by emerging content generation software.
The Broader AI Trend
It has been noted that nearly a tenth of the most rapidly expanding video streams on a popular video site only show content made by AI. A considerable share of this material is deemed mass-produced AI material, a phrase for substandard, factory-style content that is frequently nonsensical or bizarre.
Our research shows that many people appreciate content produced via AI tools, from computer-generated images to informative clips, and we aim to give people the power to see more or less of that, according to their own choices,” said a spokesperson.
AI on the Platform
TikTok disclosed that there are now 1.3bn videos on its app tagged as AI-generated. Overall, in excess of 100 m videos are added to the platform each day, making clips made by AI a limited percentage of its total content library.
User Control Features
Users will be in a position to limit or boost the level of artificial media they see by using the “manage topic” feature in the app and selecting “AI-generated content”. Further subjects that are already be modified under the tool include current affairs, style, beauty, and dance.
Platform Guidelines
TikTok’s guidelines mandate content makers to label “realistic” artificially created content, and it bans dangerous fake videos of public figures or crisis events. Any authentic-looking AI-generated clip that is not labeled can be removed under its terms of service.
Additionally, the platform will from now on attach an AI-generated label to content created with its built-in AI features, or identified by an collaborative effort for spotting content made by AI. This measure is designed to help prevent users from attempting to circumvent the labeling process.
Responsible AI Funding
TikTok is additionally launching a two million dollar educational fund for professionals and groups to develop educational content about using AI responsibly. This program will support charitable organizations specializing in educating coding and technology.
Moderation Strategy
The video-sharing app has defended its content review process, amid discussion over proposals to cut jobs for hundreds of review team members in the United Kingdom. TikTok is set to cut hundreds of positions in its user protection team in London, with worker representatives and digital protection specialists expressing worry that people are being substituted by AI moderation.
A company official clarified that people-led review would still have a role, but AI can safeguard staff by filtering out the most graphic content ahead of it has to be seen by humans. The platform stated a 76% decrease in disturbing and violent content handled by human moderators over the last 12 months due to the use of its machine learning processes.
We believe it is crucial to balance staff and AI to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we further consider it’s very important to limit contact with unsafe media as swiftly, which is where a significant AI assistance is really helping us process content quickly.”
